Black Friday, the day after Thanksgiving, is treated by many retailers as the start of the Christmas shopping season. They offer one-off discounts to mark the occasion.
Amazon was the most popular destination, with 50% more visitors than any other retailer.Walmart, Best Buy, Target and Apple were next in line, said the analytics company. Around 50 million Americans visited online retail sites on Friday, November 25, 2011, according to Comscore.Close to 123 million Americans planned to make an online purchase on Cyber Monday (November 28, 2011) according to a survey commissioned by the US National Retail Federation, an industry lobby group. That would be a 15% increase on last year.
